Many business owners will here hear the phrase’internet search engine optimisation'(or SEO) from friends in the business community as well as competitors and may consider it as a route to increasing sales, but what’s SEO? Alternatively, a small business owner could have tried’SEO services’previously and found it either didn’t work as well as expected or was working, but no more as effective – this information explains what SEO is, and why’new’SEO is working a lot better than ever.
I have now been in internet search engine optimisation and ranking website market, before it had been even called SEO. Here are the changes in SEO because the start of the newest millennium and what you should be looking for in the SEO services that the SEO Agency offers or provides.
We take a look back at SEO in recent times and explain what SEO is today and how better to utilise it for the website.
SEO in 2000
Back in the beginning of the Millennium the’big’search engines that a lot of individuals were using were Lycos and Excite. Needless to say, back then a very small percentage of the UK population had use of the internet and those that did had a slow’dial-up’system.
Websites were one or two pages with basic information to allow them to load quickly (within 20 seconds). รับทำ seo SEO practices back then were to’hide’as much keywords on a page that you can, so the internet site was found for anyone searches without making the page turn to spammy for visitors.
In 2002 Google launched something called’AdWords’and it had been predicted to function as death of SEO, as people could buy prominence, on the now the quantity 1 website for starting internet searches.
In 2003, Yahoo purchased Inktomi, AltaVista and FAST, that was basically the finish of all of the’smaller’search engines. Google started initially to stamp down on’spam’practices and websites. At the same time Google realised that’AdWords’were not likely to kill off SEO and that in reality the’natural listings’encouraged visitors back with their internet search engine platform. Google started initially to recognise’professional SEO’experts and promoted good SEO as opposed to spamming SEO.
2004 saw the initial website’banned’on the internet as Google took action against websites that have been spamming them. They also took legal action contrary to the “SEO Company” responsible.
To rank a website in 2006 you merely needed links back to your website and so buying links / link exchange was all the rage and most websites had a web site where they would list companies and links with their website (I am still amazed how many websites continue this practice).
Between 2004 and 2008 Google, now was the only real “player” in the internet search engine world, started taking action against poor linking practices and companies and started tightening through to spam and buying links. The’Noughties” ended with all “naughty” SEO practices being practically stamped out, as Google concentrated on ranking websites based on the content and it’s relevance to the search being carried out.
SEO in 2010
Between 2010 and 2015 we started initially to start to see the search engines take notice of’Social Media’sites and soon the outcomes were filled up with Twitter’tweets’in the results. (I can still see the face area of one of my customers when searching Google for his business, and the whole first page of the search results were compiled of tweets of a Twitter conversation that two members of staff have been having about how precisely terrible the business was!)
Videos and images were also brought into the search results with the Google’Caffeine’update.
Google introduced “personal search results” with those sites shown in the search results based in your previous searches and websites you had visited before. This caused a’bit of a stir’in the SEO world as customers claimed their websites were “top of Google” for just about any search they did related with their industry, just because they’d visited their very own website many times before, so Google needless to say fed them back the internet site for all relevant searches. This will nevertheless be a little bit of an issue and soon you demonstrate to them the newest’Google Incognito search ‘.
The concentrate on ranking websites was on being found for BIG keywords. A’Plumber’in Bristol would desire to rank for that search, and so which was the focus.
Google’Panda’and’Penguin’updates figuratively killed off’link exchanges’with huge penalties for websites who had irrelevant links pointing towards them. At the same time Google introduced “no follow links” to allow websites to provide relevant links to other websites and information without penalising either party. It had been the start of “safe linking “.Quality and relevant content was now the main element to ranking in the search engines.
A report by the’Office For National Statistics’in 2014 stated:
- 38 million adults (76%) in Great Britain accessed the Internet every day, 21 million more than in 2006, when directly comparable records began.
- Usage of the Internet using a cell phone more than doubled between 2010 and 2014, from 24% to 58%.
- 74% of adults bought goods or services online, up from 53% in 2008. Clothes (49%) were typically the most popular online purchase in 2014.
- Of all adults in Great Britain, 67% are aware of Internet storage area services, however the take up of those services to store data is significantly lower at 35%.
- In Great Britain, 22 million households (84%) had Access to the internet in 2014, up from 57% in 2006.
- Fixed broadband Online connections were used by 91% of households.
The UK was now (almost) internet savvy and usage of mobile phones to go to websites was huge.
SEO 2015 and Onwards
The largest change to the search engines in 2015 was the’penalisation’of websites that have been not “mobile friendly” – a portable friendly website has different information for the smaller screen to create it easier for the user to see and understand. In ensuring that users got the very best experience Google started ranking mobile friendly or responsive websites (where the internet site automatically changes its size and format to match the screen) higher in the rankings.
The UK population were using their mobile phones for local searches, and local companies could at last gain an advantage within the large corporates or’national’companies on the internet.
The introduction of’semantic search ‘, where Google brings back websites in the outcomes not based on the keywords, but the information on a page, again changed just how SEO agencies looked at taking care of websites. Ranking for the’Big’keywords, such as’Plumber Bristol’became less important, as internet users became more savvy with their searches.’Long tail keywords ‘, and as much as possible, started to cultivate website visitors and more importantly, conversions.
What is The SEO Process Today?
It’s probably correct to express that the processes or practices related to internet search engine optimisation have now out grown the word’SEO’
In years gone by working the information and structure of a website was enough. Now, there is so much more to complete not to only rank a website searching engines, but to obtain customer engagement. A better description of the service could be’digital marketing ‘.
Old practices, as stated earlier, meant’big’keywords were key to ranking. An emphasis on a single keyword per page as well as for an entire website would rank the business and back then it had been exactly about’rankings ‘.
Old means of doing SEO
Today you will find numerous factors to think about in relation to SEO.’Semantic search’is the main driver and conversion the main goal, not rankings.